Monday, September 14, 2009

E-mail Marketing or Direct Marketing

It always got me thinking on how those big named companies was able to expand and build more customers. Owning a very small shop like mine has been quite a challenge already and I am sure big time companies had a lot too but for sure they have lots of advisers and they continue to study and learn the ins and outs of their business.

Marketing strategy will play an important role too and with the stiff competition among businesses owners will always put a step forward on how to maintain their customers or attract more. Aside from marketing gimmick as you may call it, e-mail marketing is evolving and continuously used by business owners as well. Whether you have small or large company, reaching out to tour customers through e-mails has proven to be beneficial. Sending product promotions, tips or simply enticing your customers to try a product or services that you are offering. They may have even used email marketing software like 1-2All that can help them.

Advantages are the easiness of use, low cost or t no monthly fees. It is also web-based and technical expertise is not needed. There’s a disadvantage however because some companies may have abused using this and they become spammy already.

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