When most people think of perfume, they think of floral accents,
fragrant fruits, fresh linens and elegant spices. They think of big
names in fashion and celebrities that ostensibly smell as good as they
look. Recent news revealed, however, that a new player is about to enter
the perfume market. Notre Dame, the Catholic research university
located in South Bend, Indiana, said they will be selling scents for
both men and women who are fans of the school's Fighting Irish. The
scent will also be featured in body wash, shaving gels, body lotion and
lip balm. The football team is one of the most successful college sports
organizations in the country, with an estimated value of more than $100
million dollars.
Norte Dame isn't the first institution to release a sports team related
perfume. The Boston Red Sox, Texas Rangers and Los Angeles Dodgers all
have signature scents for their fans to wear before, during and after
the game. Marketing experts believe that these scents create a greater
emotional connection between the fans and their favorite competitors.
While team related perfumes can cost a significant amount of money,discount perfumes from FragranceVilla.com are always available for women
who want a more traditional and elegant scent for nights out or summer
walks.
No one really knows if Notre Dame's new scented campaign will be
popular with the fans or not, but it is sure to draw the attention of
Fighting Irish enthusiasts who already wear perfume and cologne on a
regular basis.
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